Rachel Bilson has signed up to create her own fashion line for DKNY.
The 26-year-old OC star will design a junior sportswear line for the label entitled Edie Rose, which will debut in stores from September. She will also star in the advertising campaign for the range.
Speaking to WWD, Bilson commented, ‘This is something that I have been interested in doing for such a long time. I was just waiting for the perfect opportunity for it to be done right.’
She also revealed that she would be putting her acting duties on hold to focus on her new fashion project. ‘This line is my main focus right now’ she said, ‘ I can’t draw at all, so I won’t be doing any sketches, but I am learning to sew. I think it’s important to know more about the whole process of making clothes.’
Kevin Monogue, president of DKNY added, ‘Our customer has a real emotional connection with Rachel and she’s always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection.’
Bilson has become one of Hollywood’s best dressed young stars in the last few years, featuring regularly on style lists and on the front rows of the shows in New York and Paris. She is also the muse to US designer Zac Posen.